Insights

Work in Progress

Behind the scenes of the sites, products, and systems we build, plus the small things we pick up along the way.

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Website Strategy

Your Website Is Live. What Happens Next?

Launch day is the beginning. The first 30 days should be spent testing, measuring, and improving how your website supports the business.

James Gabriel

20 Aug 2026 • 10 min read

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Your Website Gets Traffic. Why Isn’t It Generating Leads?
More visitors will not fix an unclear offer, a confusing journey, or a conversion path people do not trust.
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Do You Need a Website If You Have a Facebook Page?
Facebook helps customers discover your business. A website helps them trust it, understand it, and take the next step.
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