I redesigned the experience around three customer needs: identifying the right service, establishing trust, and making contact. The concept introduces problem-first navigation, clearer content hierarchy, reusable service sections, contextual social proof, simplified enquiry forms, and more prominent phone and quote actions.
Detailed information is retained but presented through summaries, structured sections, and progressive disclosure. The resulting concept feels easier to scan, more credible, and better equipped to guide homeowners from an initial pest concern to the appropriate next step.
As an independent concept, these are intended UX outcomes rather than results measured on a live website.
